This was more than the women in their study — who had about 10 thoughts a day. View image of Thinkstock Credit: She conducted a study with her students— women and men aged 18 to
However, the men also had more thoughts about food and sleep, suggesting perhaps that men are more prone to indulgent impulses in general. Watching TV, checking email and other forms of media use also won out over sex for the entire day. Getty Images Hoffman's method is also contaminated by a white bear effect, though, because participants knew at some point during the day they'd be asked to record what they had been thinking about. There were other thoughts that seemed to be on the minds of men more than women. It is, she suggested, an urban myth, a popular one. The men thought about sex between one and times a day with a median of 18, well short of Though the average numbers showed that men had sex on the brain more than women, researchers were quick to point out that the numbers varied for individual participants. As most of us eat three meals a day seven days a week it would be very hard to avoid thinking about food unless you could prepare and eat it without thinking about it. Plenty of things to think about! If you want to have cruel fun with a child tell them to put their hand in their air and only put it down when they've stopped thinking about a white bear. Get the details on everything from sexting to how often people are getting it on—and everything in between. Or approximately 7, times during each waking day. How big does it need to be to count? So men think about food as much as sex, something my wife found unsurprising. If we believe the stats, thinking about sex every seven seconds adds up to times an hour. In contrast, very few of us have sex three times a day seven days a week. This is exactly the circumstances the participants in Fisher's study found themselves in. The real shock from Hoffman's study is the relative unimportance of sex in the participants' thoughts. Or they are more likely to decide to count any vague feeling as a thought. Some people said they thought about sex only once per day, whereas the top respondent recorded clicks , which is a sexual thought about every two minutes. So can it be true that men think about sex times a day? In addition to sex, men thought about food and sleep with equal frequency. But have you ever been curious about what other people are doing to keep things fun and exciting? Her first unsurprising point was that she could find no research that backed up the claim that men thought about sex every seven seconds. Professor Fisher accepted that this is an imperfect method but better, she argued, than asking somebody how often they had thought about sex in the past hour, day, or week. Or some combination of both. Alternately, people may have felt embarrassed about admitting to having sexual thoughts throughout the day, and therefore underreported it.
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Here's how much sex happy couples have every month
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